Michelle Madden Agency
Copywriting and custom design services for business owners and executives
“Brilliant words crafted for your brand.”
Enhance Your Business with
Effective Writing Strategies –Spend More Time Doing What You Love!
Welcome To Your Newest Powerful Business Resource:
A professional copywriting service that uses your values, your brand, & your voice to attract your ideal clients and grow a healthy business. Elevate your marketing strategies by partnering with someone who truly understands your ideal client, as well as what’s really important to you at the end of the day. Protect your valuable time by entrusting an expert copywriter to make sure you are heard and seen. Invest in powerful and proven marketing strategies that will grow and nurture your client base. Take back your passion by focusing on what you actually love, and get back to you “why.”
Protect your valuable time.
Connect with and grow your client base.
Get back to doing what you’re passionate about.
Your Voice. Your Values. Your Brand. Your Goals... In Trusted Hands.
BOOK A 30-MIN CONSULT
Looking for a medical copywriter for the health and wellness industries? Check out my specialized services for your profession or practice.
Benefits of Hiring a Professional Copywriter
The Immediate Effects:
- Confidence in your brand messaging
- Saved confusion from attempting to DIY
- Recover time to bring balance back to your life
- Regain focus for where it’s needed most
- Stress relief with a much shorter to-do list
- Stand out from competition
- Awareness of your products and services
The Long-Term Advantages:
- Establish authority within your industry
- Build credibility with your audience
- Amplify your voice to gain & retain ideal clients
- Increase visibility with a powerful online presence
- Maximize profitability with higher conversion rates
- Grow your business with a larger client list
- Lead your clients to take beneficial action
- Gain customer loyalty through relevant copy
- Build trust by nurturing existing relationships
Quick check-in! Are you ready to elevate your business?
“I Know I Need a Copywriter!”
Great! Let’s get down to it & skip ahead because I know you’re busy.
“I’m Not Sure What I
Need or Why I Need It”
(Or I want to continue reading anyway)
Don’t stress! I’m happy to help you figure it out. Let’s take a deeper dive & continue on below.
Words Are Powerful.
Make Yours Count.
Why You Need a Copywriter
If you’re even wondering what half of those things mentioned above are, don’t feel bad! You’re in the same boat as a lot of people. But it is a telling sign that you can greatly benefit from proven copywriting techniques to elevate your business to the next level. and give it the recognition it so well deserves.
Business owners (yes, even the ones who think they have a handle on things) typically make one of two most common mistakes when it comes to marketing:
Mistake #1 - With all these new, shiny tools and resources readily available, a lot of owners assume they can easily handle their copywriting needs in an effective way themselves. Yikes! This often leads to venturing down a crazy rabbit hole to only add more confusion and an even bigger workload. There’s simply so much more to it than anyone would think.
Mistake #2 - Professionals are often too close to their work (because you truly care), but that often leads to a disconnect in communication strategies with your target audience. Customers feel overwhelmed when they are slammed with medical jargon that you wouldn’t even think twice about. You venture away from your “why” and don’t even realize your online writing strategy doesn’t even sound like... well, you!
Bonus Mistake - Some business owners simply don’t see the need for copy at all! Please don’t be this person. But if you still are, stick with me for a minute because you’ll be surprised about that key ingredient you’ve been leaving out.
The Biggest Missed Opportunity:
Your Online Presence
Words are powerful. Make sure yours count and actually reach your target audience. A new potential customer can be frantically searching for exactly what you provide as a solution to their urgent needs, but if your website isn’t composed of effective SEO copy they’ll likely find a competitor first - or worse, find no help at all. Not ranking in Google search results can be significantly hurting your bottom line and the welfare of those needing your help. Everything on the internet is competing for the attention and business of your potential (and current) clients. You offer something that helps people or brings them joy! Maybe that something is a much-needed treatment plan. Maybe it’s a supplement that would help their underlying condition. Whatever it is, you provide it for a reason, so make sure you’re being seen and heard in a way that will resonate with your clients and connects them to the solution you provide.
The Main Goal:
Getting Your Clients To Take Action
You can have a professionally designed website or buy a pretty premade template, but it’s not going to do the work for you. While design is important to display your services, it’s not going to get your voice out there - the website copy does that heavy lifting! A skilled copywriter strategically creates compelling copy that drives high-volume traffic to you and converts visitors into loyal customers. Great copy is powerful and engaging. It creates influential tone and word selection to get your clients to take action - whether that be scheduling an appointment, subscribing to your services, opting in to an email list of important communications, or purchasing a product you offer that they can greatly benefit from. What you have to say is not “salesy!” Quite the contrary, it’s valuable and important. Partnering with a professional copywriter who values sincere marketing will amplify your voice to the right crowd.
Why You Should Not Take On Copywriting
As Another DIY Project From Your To-Do List
Face it: DIY copywriting is just one more thing that would require your full attention and suck up any free time you miiight occasionally have. And, spoiler alert: AI is not a smart solution. Artificial intelligence software can be a great tool for generating ideas and keeping you organized and productive, but it simply cannot produce the intentional emotion-based copy necessary to effectively impact your target audience. There’s a deeply-rooted phycological element to compelling copy that only educated and trained copywriters can deliver. I promise, you really don’t have to do it on your own (nor should you)! Let me do what I do best and take a heavy load of your already tired shoulders. I look forward to learning all about your company’s values and goals so we can bring your voice to your ideal clients in ways that positively impact your bottom line and their health ...And you can get back to doing more of what you love!
Your Newest Powerful Business Resource:
A Professional Copywriter
There’s no denying you are already doing the hardest work of all! Compliment it accordingly with the well-deserved professional touch of a skilled copywriter. By trusting Michelle Madden Agency’s copywriting services, your business will get all the attention it needs with a deep dive into your values, goals, and what the kids are calling your “vibe.” In other words, there will be an extensive effort put into understanding you and the heart and soul of your business - ensuring your website, email, social media, and blog copy actually sound like you. If done correctly, professional copy builds trust with your current and potential client base when they recognize the voice and tone in the information they regularly interact with. Regardless of your knowledge base or writing abilities, hiring a professional copywriter who understands your business and its industry is one of the best moves you can make for your marketing strategy. That’s where a partnership with me comes in.
It’s Nice To Finally Meet You
Hey there! I’m Michelle,
a marketing strategist, copy engineer, internationally published poet, Nationally Certified Pharmacy Technician, and total computer nerd. After my 14-year career in healthcare, I changed direction - using my knowledge to help others succeed with copywriting and marketing strategies. I have been writing in various forms since middle school years. I thoroughly enjoy owning and operating my own businesses, I have a deep passion for various forms of writing, and I find great joy in providing solutions to help others find success.
I have 15 years of experience in training and leading an amazing network of healthcare professionals, and have been operating my own businesses for since 2021.
I understand how to effectively communicate with patients and customers, as I have passionately done for so many years myself. I know how to make sense of your complex thoughts and ideas, and properly relay them to your client base in a ways they understand and appreciate. I have worked in the corporate world as well as the smalltown independently owned business, and I am not afraid to venture into new territory as well.
I pour my heart into my work, focusing on efficiency, diligence, and continuous improvement to support my clients. Committed to delivering accurate information and never compromising on quality, I recognize the time, energy, and resources constraints my clients face, and I am here to offer effective solutions to enhance your business.
I Provide Solutions & Results...
With extensive education and training, as well as invaluable experience on the front lines, I have the knowledge and insights to help business owners thrive. I love the challenge in being able to provide solutions to your problems and make improvements anywhere I can. It tends to be in my toolbelt of natural abilities to take something from “ehh” to AMAZING.
As a business owner, you’re already so busy! Like you, I understand the demands that constantly compete for your attention and the perpetual to-do lists. You will most definitely appreciate having more free time--either for areas of your business that really need their attention, or, you know... to have a personal life outside of work! That’s where I offer my services to unload your plate substantially.
What to expect when working with me:
professional Copy
that is clear, compelling, & consistent for your website, blog, emails, social media, & more. Written in an effective conversational style with your voice to reach and resonates with your ideal clients and search engine optimized to increase your Google search rankings.
Custom solutions
tailored to meet your specific business needs and goals. Nothing is cookie-cutter. Our onboarding call will help identify what your business truly needs and create a service package designed to grow your business.
superior service
guaranteed to provide dedicated time and attention to your business and produce exceptional results. With a limited number of clients accepted at a time, you are ensured to receive premium quality writing and editing with a quick turnaround.
reliable research
from credible sources is always thoroughly conducted to ensure factual information is used to produce strong and accurate content. Your reputation and professional credibility are always respected
My promise to you...
I take great pride in everything I do and always deliver my very best work--you’ll see for yourself when we start working together! Like you, I am always sharpening my skillset and knowledge base in writing, marketing, and in healthcare. I stay up-to-date on continuing education and industry news, and maintain my licenses as a Certified Pharmacy Technician. I love providing my service as a solution to my clients’ problems and seeing the impact it has on their daily business. I look forward to partnering with you to give your company the care it truly deserves.
Take advantage of a complimentary
30 minute call to discover how your business is about to get the TLC it deserves!
LET’S GET STARTED
Who Do I Help?
Calling all business executives, restaurant owners, photographers, wineries & breweries, gym owners, contactors, realtors, and shop owners...
I partner with business owners running companies I truly believe in. I have a special desire to help local, Montana businesses grow, regardless of industry. I limit the quantity of clients I take on at any given time to ensure I deliver the highest quality work and provide exceptional results. Since my availability is limited, schedule a discovery call with me to see if we’re a good fit for each other and to reserve time on my project calendar.
Now, let’s talk about your business & see if we’re a great match to work together.
Need a qualified Medical Copywriter?
Services
Copy writing
Website copy
Strategically written SEO (Search Engine Optimization) website copy written in your brand's voice to connect with your clients in a meaningful way. Enhance your Google search rankings and drive traffic to your website, all while maintaining your brand's unique tone and style.
blogs & Article writing
Connect with your audience, establish a brand identity, and build trust and authority with your clients and future clients. Blogs can also improve SEO, drive traffic to your website, and provide a platform for thought leadership.
Social media direct response copy
Compelling and persuasive copy that connects with your target audience and encourages them to take action immediately to invest in your services by revealing exactly why they need them. Increase engagement, attract new customers, drive sales, and build brand awareness.
Landing pages
Encourage visitors to take specific actions such as subscribing to newsletters, filling forms, or purchasing products to convert them into leads or customers. Improve conversion rates, gain valuable insight into customer preferences, and better understand their needs through data analysis of landing page forms and tracking tools.
Opt-Ins
Opt-ins, obtained through a form on a website or landing page, help build a solid database of clients and potential clients who have given explicit permission to receive emails or other communications. Increase the effectiveness of marketing campaigns and build stronger relationships with clients, promoting trust, loyalty, and engagement.
Email Sequences
Email sequences, also known as "drip campaigns," are strategically crafted emails sent to subscribers over time to nurture leads, build trust, and convert them into clients. They maintain top-of-mind presence of your business for your audience and can be used to segment subscribers based on interests or behavior for targeted content.
Product Descriptions
Connect potential customers to products with clear and concise copy that highlights products’ features, benefits, and problem-solving capabilities. Detailed and persuasive product descriptions increase conversion, turning visitors and window shoppers into buyers. Well-written product descriptions convey your brand's personality, values, and mission, which establishes the right voice and tone to build customer loyalty and trust.
eBooks
An effective resource to engage with customers, provide valuable information, and establish your business as an industry leader. These powerful assets in marketing toolkits attract potential customers by offering lead magnets, and generate leads in a cost-effective manner.
newsletters
Effectively communicate with your audience and promote your services with content that is relevant, useful, and interesting. Newsletters can be anything from updates on the latest products or services, industry news, exclusive offers and promotions, and helpful tips or advice.
web & Design
social media posts
Connect with your target audience and increase visibility through engaging social media posts to increase your brand awareness, drive traffic to your website, and boost sales.
Social Media Management
Consistently planned social media posts across multiple platforms to keep your audience interested in the business. Analytics of metrics such as engagement and reach to better understand what works and what doesn’t for your business, allowing you to optimize social media presence and achieve your goals.
multi-platform banners
Specific media banner designs formatted to each specific platform to provide a cohesive online presence and build trust in your brand image and voice.
website audits
Full analysis of your website design to ensure it’s working to clearly display your brand’s voice, values, and visions. Detailed page-by-page recommendations for optimizing your site’s performance.
Landing page sites
Simple format long-form landing pages perfect for promoting your business, your professional About page, displaying portfolios, or sales pages promoting a product or services.
standard Website build
More complex than landing pages, with menu and multiple pages and integrations.
print materials
Custom designed products for print and distribution services (brochures, flyers, booklets, business cards, loyalty cards, gift certificates, services guides, etc.) for what your business needs are.
email management
Outgoing email services to manage nurturing email sequences, promotions, newsletters, etc. with reports on open and click rates.
resume services
Display your professional resume in a way that is well-written and displayed in an impressive format.
how it works
Book your consultation call
We'll have a brief discussion where you can tell me about your business and copywriting requirements. This will allow us to determine whether we're a good match. After the call, I'll send you a personalized proposal outlining my professional recommendations based on the needs we identify during your consultation.
Sign your contract & pay your invoice
Once we've established that we are a good match and on the same page, you’ll sign the contract and make a 50% payment towards your invoice as a retainer and to secure time on my project calendar.
relax & focus on your business while I work my magic
With writing and marketing tasks off your to-do list, you can dedicate your time and energy to what truly matters – your clients. I work hard to create valuable content for your business, so you can provide your business with the attention it deserves.
review draft & submit revisions
To ensure that everything is just right, I will submit a draft of the content for one round of revisions before finalizing the project. Additionally, you will receive an invoice for the remaining balance due.
get results
With your new content specifically tailored for your business, you'll see the results you've been striving for. If you choose to continue working with me, we can discuss future projects and retainer pricing to ensure your continued success.
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Michelle Madden, CPhT
Marketing Strategist & Copywriter
Contact Info
