Michelle Madden, CPhT
Copywriter & Marketing Strategist
Copywriting and Design Services for Health & Wellness Professionals
“Words that heal, copy that thrives.”
Enhance Your Business with
Effective Writing Strategies –Build A Better Connection with Your Clients!
BOOK A FREE STRATEGY CALL
Your Voice. Your Values. Your Brand. Your Goals... In Trusted Hands.
Welcome To Your Newest Powerful Business Resource:
A health and wellness medical copywriter who uses your values, your brand, & your voice to attract your ideal clients and grow a healthy practice the way you’ve always envisioned it.
Nurture and grow your client base by entrusting a professional medical copy engineer to execute a marketing plan personalized to your needs. Your practice gets the attention it deserves and you get to focus more on what you love, and get back to your “why”. The work you do matters, so make sure your voice is heard where it’s needed most.
Powerful and proven writing strategies connect you to your audience in ways that build trust and establish authority within your industry. Elevate your marketing strategies by partnering with an expert who truly understands your patients and customers, as well as what’s truly important to you at the end of the day.
Build brand awareness of your services.
Connect with and grow your ideal client base.
Utilize your time & energy for what you’re passionate about.
client Testimonial
“Michelle is one of the most caring, considerate people that I have had the pleasure of knowing. She is adaptable to situations and is extremely detail oriented. If Michelle encounters a task with which she isn’t familiar, she will research the necessary elements in order to complete the job. She is not intimidated by the unknowns, and jumps in with both feet when presented with any assignment. She has a strong work ethic as she takes her work seriously and goes above and beyond what is required of her. Michelle was a joy to work with, and I absolutely appreciated our time on the same team.”
Marcie Niebur, RPh
Registered Pharmacist, Stillwater Family Pharmacy
Medicare Specialist & Licensed Insurance Agent
Fact: You Work
Hard Enough As It Is
Health and wellness professionals are undeniably some of the hardest working people around. The mental, emotional, and physical demands placed on you are exhausting! And everyone knows: YOU. ARE. BUSY.
You’re passionate about your work and the positive impact it has on peoples’ lives. That’s why you’re providing a product or service to help others. So, who helps you reach your goals?
As a healthcare professional or wellness expert, your focus is set on delivering exceptional service and making a meaningful difference. You didn’t start your company or get your degree to spend hundreds of your precious hours on tasks like website copy, email sequences, landing pages, blog posts, opt-ins, and trying to figure out what the heck SEO is, did you? Didn’t think so.
Myth: Marketing Doesn’t Matter in Healthcare
In your profession, you already know how critical it is to relay the correct information to the right people at all times. Did you realize, though, the same is true for your online presence? Are you communicating what you do and why you do it in ways that reach your target audience? (Hint: it involves playing the confusing SEO games of the Google gods). Can your prospective clients find you online and effectively engage with you in ways that guide them and build trust in you and your services?
Like it or not, your online presence and your marketing strategy do matter - not just for obtaining new clients, but for retaining current ones and keeping them loyal to you.
Copywriting is a powerful tool that allows you to build trust with your desired audience and establish authority within your industry. While it may seem like just one more thing to add to your perpetual to-do list, this is the easy part: professional copy services take all the guesswork out of the process so you can preserve that prime real estate in that already overworked brain of yours for where it’s truly needed.
Benefits of Hiring a Professional Copywriter
The Immediate Effects:
- Confidence in your brand messaging
- Saved confusion from attempting to DIY
- Recover time to bring balance back to your life
- Regain focus on where it’s needed most
- Stress relief with a much shorter to-do list
- Stand out from competition
- Awareness of your high-value services
The Long-Term Advantages:
- Establish authority within your industry
- Build credibility with your audience
- Amplify your voice to gain & retain ideal clients
- Increase visibility with a powerful online presence
- Maximize profitability with higher conversion rates
- Grow your business with a larger client list
- Lead your clients to take beneficial action
- Gain customer loyalty through relevant copy
- Build trust by nurturing existing relationships
The Biggest Missed Opportunity:
Your Online Presence
Words are powerful. Make sure yours count and actually reach your target audience. A new potential customer can be frantically searching for exactly what you provide as a solution to their urgent needs. But if your website isn’t composed of effective SEO copy they’ll likely find a competitor first - or worse, find no help at all. Not ranking in Google search results can significantly hurting your bottom line and the welfare of those needing your help.
Everything on the internet competes for the attention and business of your potential (and current) clients. You offer something that helps people! Maybe that something is a much-needed treatment plan. Maybe it’s a supplement that would help their underlying condition. Whatever it is, you provide it for a reason, so make sure you’re being seen and heard in a way that will resonate with your clients and connect them to the solution you provide.
The Main Goal:
Getting Your Clients To Take Action
You can have a professionally designed website or buy a pretty premade template, but it’s not going to do the work for you. But a skilled copywriter will! While design is important to display your services, it’s not going to get your voice out there - the website copy does that heavy lifting. An experienced copywriter strategically creates compelling copy that drives high-volume traffic to you and converts visitors into loyal customers.
Great copy is powerful and engaging. It creates influential tone and word selection to get your clients to take action - whether that be scheduling an appointment (or, let’s be real - keeping an appointment), subscribing to your services, opting into an email list of important communications, or purchasing a product you offer that they can greatly benefit from. What you have to say is not “salesy!” Quite the contrary, it’s valuable and important. Partnering with a professional copywriter who values sincere marketing will amplify your voice to the right crowd in the right ways.
Why You Should Not Take On Copywriting
As Another DIY Project From Your To-Do List
Let’s say that after years of research, development, and testing I discovered a legitimate cure for a serious disease. I want to get it in your hands immediately so you can help your patients. Would you turn around and tell me “No thanks, I want to try doing it myself?” Okay, maybe that example is a stretch, but the message remains the same. Besides, you weren’t taught how to be a copywriter while you were busy in graduate school, were you?
Face it: DIY copywriting is just one more thing that would require your full attention and suck up any free time you miiight occasionally have. I promise, you don’t have to do it alone (nor should you)! Let me do what I do best and take a heavy load off your already tired shoulders. I look forward to learning all about your company’s values and goals so we can bring your voice to your ideal clients in ways that positively impact your bottom line and their health ...And you can get back to doing more of what you love!
Your Newest Powerful Business Resource:
A Professional Copywriter
There’s no denying you are already doing the hardest work of all! Compliment it accordingly with the well-deserved professional touch of a skilled copywriter. By trusting Michelle Madden Agency’s copywriting services, your business will get all the attention it needs with a deep dive into your values, goals, and what the kids are calling your “vibe.” In other words, there will be extensive effort put into understanding you and the heart and soul of your business - ensuring your website, email, social media, and blog copy actually sound like you.
If done correctly, professional copy builds trust with your current and potential client base when they recognize the voice and tone of the information they regularly interact with. Regardless of your knowledge base or writing abilities, hiring a professional copywriter who understands your business and its industry is one of the best moves you can make for your marketing strategy. That’s where a partnership with me comes in.
It’s Nice To Finally Meet You
Hey there! I’m Michelle,
an expert copywriter, Nationally Certified Pharmacy Technician, and total computer nerd. After my 14-year career in healthcare, I changed direction - using my knowledge to help others succeed with copywriting and marketing strategies. I thoroughly enjoy owning and operating my businesses, I have a deep passion for various forms of writing, and I find great joy in providing solutions to help healthcare professionals find success.
I have 12 years of experience in training and leading an amazing network of healthcare professionals for two very different companies and across multiple states. I’ve faced the many battles of the corporate pharmacy world and prioritizing patient care while exceeding ever-increasing corporate demands (i.e., people in suits who knew nothing about healthcare). I eventually moved out of the corporate circus and transitioned into a more meaningful workplace. My heart went into our small-town independently owned pharmacy, the wonderful team of healthcare professionals within its walls, and the community I served every day. I quickly grew into my duties, constantly took on more responsibilities, and wore many hats. I developed teams of multiple positions across several locations, established standardized policies and procedures, researched the newest and best point-of-care services, tested and collaborated with CBD and supplement companies across the nation, established contracts with wholesalers, reviewed third-party insurance audits and Pharmacy Benefits Managers (PBMs) Provider Manuals and billing requirements, stayed up to date on industry standards, and relayed information across our network of 60+ member pharmacies.
I loved the fast-paced, always-multitasking, putting-out-twenty-fires-at-once, crazy work environment because of who I worked with and the people we got to help every day. (And maybe also because I’m just a little bit crazy). I thrived in leadership and found purpose in being a valuable resource for so many. I’d be lying if I said it didn’t warm my heart to still receive messages from previous coworkers and patients appreciative of the ways I’ve helped them over the years. Using my skills and knowledge to teach others and make a positive impact on those around me, made every day worth it. While that looks a little different these days, I still feel the same and continue to put my heart into my work, always work diligently and efficiently, and make improvements to help whomever and wherever I can.
I Have Been In Your Shoes...
Having spent my entire adult life working with prescription medications, point-of-care services, and patient care programs, I understand the serious pain points you face every day:
- The weight of having no time and no energy while having to show up as an effective healthcare professional every day
- The necessity to be accurate & precise at all times despite the stressful, fast-paced, and always changing work environment
- The struggle to get through shortages of critical supplies, resources, and staffing paired with the skyrocketing costs of goods and wholesaler contracts
- The challenge of leading a team through a revolving door of uncertain times and new, sudden hurdles
I understand how to effectively communicate with patients and customers, as I have passionately done for so many years myself. I know how to make sense of your complex thoughts and ideas, and properly relay them to your client base in a way they understand and appreciate. I have worked in the corporate world as well as the small-town pharmacy, and I am not afraid to venture into new territory in this constantly shifting world.
I Provide Solutions & Results...
With extensive education and training, as well as invaluable experience on the front lines, I have the knowledge and insights to help business owners thrive--especially those in the Health & Wellness Industries. I love the challenge in being able to provide solutions to your problems and make improvements anywhere I can. It tends to be in my toolbelt of natural abilities to take something from “eh” to AMAZING.
As a business owner, you’re already so busy! And if you’re in healthcare, you’re probably drowning rushing from one appointment to the next. Like you, I understand the demands that constantly compete for your attention and the perpetual to-do lists. You will most definitely appreciate having more free time--either for areas of your business that really need your attention, or, you know... to have a personal life outside of work! That’s where I offer my services to unload your plate substantially.
What to expect when working with me:
professional Copy
that is clear and consistent for your website, blog, emails, social media, & more. Written in an effective conversational style with your voice, compelling copy reaches and resonates with your ideal clients and is search engine optimized to increase your Google search rankings.
Custom solutions
tailored to meet your specific business needs and goals. Nothing is cookie-cutter. Our strategy call will help identify what your business truly needs and create a service package designed to grow your business. Everything you need and nothing you don’t.
superior service
guaranteed to provide dedicated attention to your business and produce exceptional results. With a limited number of clients accepted at a time, you are ensured to receive premium quality writing and editing with a quick turnaround.
reliable research
from credible sources is always thoroughly conducted to ensure factual information is used to produce strong and accurate content. Your reputation and professional credibility are always respected and well-represented.
My promise to you...
I take great pride in everything I do and always deliver my very best work--you’ll see for yourself when we start working together! Like you, I am always sharpening my skillset and knowledge base in writing, marketing, and in healthcare. I stay up-to-date on continuing education and industry news and maintain my licenses as a Certified Pharmacy Technician. I love providing my service as a solution to my clients’ problems and seeing the impact it has on their daily business. I look forward to partnering with you to give your company the care it truly deserves.
Take advantage of a complimentary
30 minute call to discover how your business is about to get the TLC it deserves!
LET’S GET STARTED
Who Do I Help?
In short, people who serve & help others.
My expert experience is in health and wellness, but I partner with companies that I truly believe in. I have a special desire to help local, Montana businesses grow, regardless of industry.
But, here are some of my ideal clients:
- Chiropractors
- Healthcare Clinics & Providers
- Massage Therapists
- Medical Supply Companies
- Patient Care Facilities
- Pharmacies
- Physical Therapists
- Supplement Companies
- Therapists
- Wellness Centers
Now, let’s talk about your business & see if we’re a great fit for each other.
Looking for copywriting services unrelated to the health and wellness industries? Check out my specialized services for other business professionals here:
Services
Copy writing
Website copy
Strategically written SEO (Search Engine Optimization) website copy written in your brand's voice to connect with your clients in a meaningful way. Enhance your Google search rankings and drive traffic to your website, all while maintaining your brand's unique tone and style.
blogs & Article writing
Connect with your audience, establish a brand identity, and build trust and authority with your clients and future clients. Blogs can also improve SEO, drive traffic to your website, and provide a platform for thought leadership.
Social media direct response copy
Compelling and persuasive copy that connects with your target audience and encourages them to take action immediately to invest in your services by revealing exactly why they need them. Increase engagement, attract new customers, drive sales, and build brand awareness.
Landing pages
Encourage visitors to take specific actions such as subscribing to newsletters, filling out forms, or purchasing products to convert them into leads or customers. Improve conversion rates, gain valuable insight into customer preferences, and better understand their needs through data analysis of landing page forms and tracking tools.
Opt-Ins
Opt-ins, obtained through a form on a website or landing page, help build a solid database of clients and potential clients who have given explicit permission to receive emails or other communications. Increase the effectiveness of marketing campaigns and build stronger relationships with clients, promoting trust, loyalty, and engagement.
Email Sequences
Email sequences, also known as "drip campaigns," are strategically crafted emails sent to subscribers over time to nurture leads, build trust, and convert them into clients. They maintain a top-of-mind presence of your business for your audience and can be used to segment subscribers based on interests or behavior for targeted content.
Product Descriptions
Connect potential customers to products with clear and concise copy that highlights products’ features, benefits, and problem-solving capabilities. Detailed and persuasive product descriptions increase conversion, turning visitors and window shoppers into buyers. Well-written product descriptions convey your brand's personality, values, and mission, which establishes the right voice and tone to build customer loyalty and trust.
eBooks
An effective resource to engage with customers, provide valuable information, and establish your business as an industry leader. These powerful assets in marketing toolkits attract potential customers by offering lead magnets and generate leads cost-effectively.
newsletters
Effectively communicate with your audience and promote your services with content that is relevant, useful, and interesting. Newsletters can be anything from updates on the latest products or services, industry news, exclusive offers and promotions, and helpful tips or advice.
web & Design
social media posts
Connect with your target audience and increase visibility through engaging social media posts to increase your brand awareness, drive traffic to your website, and boost sales.
Social Media Management
Consistently planned social media posts across multiple platforms to keep your audience interested in the business. Analytics of metrics such as engagement and reach to better understand what works and what doesn’t for your business, allowing you to optimize social media presence and achieve your goals.
multi-platform banners
Specific media banner designs formatted to each specific platform to provide a cohesive online presence and build trust in your brand image and voice.
website audits
Full analysis of your website design to ensure it’s working to clearly display your brand’s voice, values, and visions. Detailed page-by-page recommendations for optimizing your site’s performance.
Landing page sites
Simple format long-form landing pages perfect for promoting your business, your professional About page, displaying portfolios, or sales pages promoting a product or services.
standard Website build
More complex than landing pages, with menu and multiple pages and integrations.
print materials
Custom-designed products for print and distribution services (brochures, flyers, booklets, business cards, loyalty cards, gift certificates, services guides, etc.) for what your business needs are.
email management
Outgoing email services to manage nurturing email sequences, promotions, newsletters, etc. with reports on open and click rates.
resume services
Display your professional resume in a way that is well-written and displayed in an impressive format.
investment
While each project is unique and quoted based on specific needs, here is an idea of standard pricing for projects that fall within the normal word length range.
standard copy pricing
SEO webpages | $400
800-1,200 word ea. page, 3 page minimum
Landing page copy | $500+
800-1,000 word ea.
e-books & Opt-ins | $300
1,000 words ea.
Blogs | $250
1,200 words ea, 4 blog minimum
sales email sequences | $200
800-1,000 word ea. page, 5 email minimum
newsletters| $150
4 email minimum
facebook ads | $50+ royalties
8 ad minimum
product descriptions | $75+
Prices vary by product type
web & design pricing
standard Website build | $3,600
Prices vary by number of pages, complexity, & integrations
single page info sites | $1,200
800-1,000 word ea.
website audits | $500
Price varies by number of pages & integrations
resume services $200+
$200 Entry-Level
$500 Mid-Level Professionals 2-10 yrs experience
$1,200 Executive-Level 10+ yrs experience
multi-platform social banners | $200
Up to 8 social media accounts
print materials | $100+
Prices based on product type and word count
email management | $150+
Weekly prices vary by number and frequency of emails
Social Media Management | $180+
Starting at $180 per week for up to 2 accounts
social media posts | $50
8 ad minimum
how it works
Book your consultation call
We'll have a brief discussion where you can tell me about your business and copywriting requirements. This will allow us to determine whether we're a good match. After the call, I'll send you a personalized proposal outlining my professional recommendations based on the needs we identify during your consultation.
Sign your contract & pay your invoice
Once we've established that we are a good match and on the same page, you’ll sign the contract and make a 50% payment towards your invoice as a retainer and secure time on my project calendar.
relax & focus on your business while I work my magic
With writing and marketing tasks off your to-do list, you can dedicate your time and energy to what truly matters – your clients. I work hard to create valuable content for your business, so you can provide your business with the attention it deserves.
review draft & submit revisions
To ensure that everything is just right, I will submit a draft of the content for one round of revisions before finalizing the project. Additionally, you will receive an invoice for the remaining balance due.
get results
With your new content specifically tailored for your business, you'll see the results you've been striving for. If you choose to continue working with me, we can discuss future projects and retainer pricing to ensure your continued success.
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Michelle Madden
Health & Wellness Marketing Strategist and Copywriter
Contact Info
